Tips For Search Engine Optimization For Small Business
Find a topic for a site that you can write about and will keep your interest for an extended period of time. For SEO, it is important to keep your interest because generating a content rich website takes a lot of time and effort.
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Learn the language or nomenclature of the topic you are writing about. Keyword searches will be done on your topic area but also buzz words in the topic or industry that you choose.
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Establish a budget for website development and online advertising. The online advertising can include placement of advertisements, link building, or having articles for your site professionally written.
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Stay in tune with industry or topic news and be prepared to update your site with fresh content. The more content your site provides, the more opportunity for visitors.
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Compete.com is a pay for use analytics tool that pools its data from the Internet usage of 2,000,000 (1%) people browsing the Internet. While the site seem to offer some benefit for comparing much larger sites, it does not seem to provide much additional benefits for smaller benefits, especially for a service that requires payment. If you are a small business, use this site to see what the trends are for larger sites compared to one another, but don't expect to find your business in their results.
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KeyCompete.com is a paid service site you can use that allows you to see what keywords your competitors are paying for with their advertising.
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SEMRush.com is a paid site that can help you determine where your keywords rank in comparison to your closes competitors. This site is not effective for small start up businesses that are beginning their web presence.
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Select file names that are relevant and match your page content.
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Title tags in your web page should be descriptive for the page and give users a reason to continue reading.
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Write a brief yet informative meta tag description about your web page to help search engine's index your content.
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Although some search engines ignore keyword meta tags, you should still use them for search engines that do and they should fit in with your description meta tag.
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Use a robots meta tag on pages you want to specify search engines to index, follow, not index or not follow.
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User Alt Image tags on your images to extend the description of your page and/or allow text only browsers to display a description about the image.
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Create a simple website structure and links between the pages on your site so search engines can easily navigate their way through it.
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Write valid HTML according to World Wide Web Consortium standards to ensure there are no errors on your page. Errors on your page make it difficult for search engines to navigate.
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Limit hyphens in file names to three or perhaps even two hyphens per phrased page.
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Limit your Title tags to 65 characters or less because usually that is all that will be displayed in the search engine results and it is usually what gets clicked on by the user.
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User your meta description tag to invite the user to click on your page by using detailed information about your page contents.
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For each page in your site generate a list of no more than ten keywords in your keyword meta tag.
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Find a reliable Keyword selection tool to help you decide what keywords when used on your site, when picked up by search engines, provide the most reliable links to your site. The same keywords can be used in the meta tags and throughout your sites pages.
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Select both generic head terms and specific tail terms as keywords in your site's meta tags to establish a good blend of specific and non specific search terms for search engines.
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Try to make every page on your site unique in relation to the others. User unique keywords to identify each page on your site to increase the chances that search engines will find your site.
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You should place keywords identifying your page into the title and meta tags of your page to show consistency in the content for your page. It also helps to use your keywords throughout your content.
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Build your site around common industry key words instead of trying to create new keyword search terms based on your site.
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When trying to find good keywords for your site using the Google Keyword Search tool, try to find the keywords that have high search volume but low advertiser competition.
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keyworddiscovery.com is a paid site that helps you find head and tail keywords for your keywords.
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